How Does LEGO Ideas Work?

Maybe you have heard of LEGO Ideas, but aren't quite sure how it works, or maybe you have never heard of LEGO Ideas and are wondering what it is. Well, here is a brief explanation of what LEGO Ideas is followed by a step-by-step process of how to use the site support a project.

LEGO Ideas is a website created and operated by The LEGO Group where people can upload pictures and descriptions of their creations, often called "projects". Other people can look at the "projects" posted on LEGO Ideas and offer their support. If any one project reaches 10,000 supporters, it will go to the Official LEGO Review Process where The Lego Group will examine the design of the LEGO build on a variety of topics and determine if that project is something they would like to market as an official LEGO set. If the project passes the Official LEGO Review Process, it gets passed on to their set designers and then it becomes available to the public for purchase.

Below is a video created by the staff at LEGO Ideas describing more about the LEGO Ideas process.

 



Here are a couple things you will need do to either support a project, or create your own project for others to support.

• First you will need a LEGO ID. This is a free account that you can use across all of The LEGO Group's websites including www.lego.com, www.shop.lego.com, www.rebrick.lego.com, and www.ideas.lego.com.
• From the LEGO Ideas home page, click on the "Login" button in either of the locations highlighted below.


• If you have a LEGO ID that you use on any of the above sites, you can use that to login. If not, all you have to do is complete a few simple steps to create your LEGO ID. 

• Second, you go to the project that you want to support and click on the "Support" button.

 

• Finally you answer a few questions about the project and click "Confirm My Support".

 

 

That is all there is to it! All you have to do is follow this simple process to support projects on LEGO Ideas. There is no obligation to purchase the product if it becomes a set, although, you are most likely supporting a project because you would like to be able to purchase it. Requiring that you login with a LEGO ID is just The LEGO Group's way of making sure that people are not supporting the same project multiple times in order for it to reach 10,000 supporters. You can find out more on the How It Works page of LEGO Ideas

 

Here are some projects that I recommend supporting.

 

Are there any questions you may have that were not answered? If so, leave a comment below, and I will do my best to provide you with an answer.